Privacy Policy:

Privacy Policy Updated September 4, 2025

Midlothian Economic Development (“we,” “our,” or “us”) recognizes the importance of protecting the privacy of our website visitors and individuals who interact with us through third-party platforms. This Privacy Policy explains how we collect, use, and safeguard information when you engage with us online, whether through our website or through third-party services.

By interacting with us, you acknowledge and agree to the practices described below.

Public Records

Midlothian Economic Development is subject to the Texas Public Information Act (Texas Government Code, Chapter 552). Most documents and records maintained by our organization, including electronic data, are public records. Information submitted through this website or through third-party platforms may therefore be subject to disclosure pursuant to a public records request.

Information We Collect

  • Personal Information: We do not collect personally identifiable information (such as name, address, or phone number) unless you voluntarily provide it through online forms, emails, event registrations, surveys, or third-party platforms where you interact with us (e.g., social media pages, ad campaigns, or hosted webinars).
  • Website Usage Data: We may collect non-identifiable information such as IP addresses, browser type, pages visited, and time spent on our site.
  • Cookies and Tracking: We and our third-party vendors may use cookies and similar technologies to enhance your browsing experience and provide remarketing services.

How We Use Your Information

Any personal information you provide will be used only for the purposes stated at the time of collection, such as:

  • Responding to inquiries
  • Tailoring content
  • Processing event registrations
  • Sending information you request

We may also use your information to send you promotional emails about programs, events, or services you may be interested in. You may unsubscribe from these emails at any time through the unsubscribe link provided in each email. Information may also be shared with other government agencies as required by law or under applicable authority.

 

Information Shared Through Third-Party Platforms

In addition to information collected directly through our website, we may also receive personal information when you engage with us through third-party platforms, such as:

  • Social Media: Interactions on platforms such as Facebook, LinkedIn, or X (Twitter) may give us access to information you share publicly or through platform tools.
  • Event or Survey Tools: Information you provide when registering for events or completing surveys hosted on third-party services.
  • Advertising Platforms: Data on your interaction with our ads (e.g., Google Ads, Facebook Ads, LinkedIn ads).

Please note that information you provide to third-party platforms is also subject to their own privacy policies, which we strongly encourage you to review.

 

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, or as otherwise permitted by law.

 

Website Analytics

We use third-party services to analyze website traffic and performance:

Google Analytics
Google Analytics is a service provided by Google that tracks and reports website traffic. Google may use collected data to contextualize and personalize ads in its own advertising network.

Behavioral Remarketing

We use remarketing services to advertise on third-party websites after you visit our site. These services use cookies to display ads based on your previous interactions.

Links to Other Websites

Our website may contain links to external websites not operated by Midlothian Economic Development. We are not responsible for the content, privacy policies, or practices of those third-party websites. We encourage you to review their policies before providing any personal information.

Security

We make good faith efforts to maintain the security of the information and systems associated with this site. We work with third-party vendors to host, secure, and publish this site, and they employ measures to detect and deter unauthorized attempts to access or tamper with our systems. Information gathered through these security measures may be used in connection with criminal investigations or other legal proceedings.

Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy, please contact Midlothian Economic Development

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