MED Promotional Grant
Midlothian Economic Development has established the Midlothian Promotional Incentive Program to support local businesses in attracting customers to our city. This initiative is intended to provide eligible businesses, including non-profit businesses, with promotional funds to highlight their businesses and attract customers from outside our city. Through this Program, the MED will reimburse up to 50% of advertising expenses upon the completion of the promotional campaign.
To be eligible, a business’s primary activity must involve the production of a product or service that is exported outside the region. Additionally, the business must occupy less than 40,000 square feet of space in Midlothian.
To be eligible, businesses must fall into one of the following categories: restaurants, which include food establishments without drive-through service; entertainment venues and events, which encompass businesses or events that provide recreational, leisure, or cultural experiences; and local brick-and-mortar retailers, whose primary activity is the sale of taxable goods.
Post-Campaign Reporting
To assess the Programs impact, recipients are required to complete a follow-up survey measuring the outcomes of the advertising efforts. This must be provided to the MED office within 30 days of receiving MED funds. If the business fails to provide the information, they maybe ineligible to receive future funding. The survey will collect data on sales activity, customer engagement, and overall effectiveness of the campaign.
Program Restrictions
- If MED staff, board members, and City of Midlothian council members are an owner and/or receive compensation from the business enterprise, their business is ineligible to participate.
- Only businesses meeting all program criteria and requirements will be considered for reimbursement and only one program category can be awarded per MED fiscal year.
