MED Promotional Grant
Updated September 9, 2025. Midlothian Economic Development has established the Midlothian Promotional Incentive Program to support local businesses in attracting customers to our city. This initiative is intended to provide eligible businesses, including non-profit businesses, with promotional funds to highlight their businesses and attract customers from outside our city. Through this Program, the MED will reimburse up to 75% of advertising expenses upon the completion of the promotional campaign.
To be eligible, businesses must fall into one of the following categories: restaurants, which include food establishments without drive-through service and local brick-and-mortar retailers, whose primary activity is the sale of taxable goods.
To be eligible, a business’s primary activity must involve the production of a product or service that is exported outside the region. Additionally, the business must occupy less than 40,000 square feet of space in Midlothian.
Once you email your application MED Staff will send you a confirmation and may request additional information.
Post-Campaign Reporting
To assess the Program’s impact, recipients are required to meet with MED staff to complete a follow-up interview to measure the outcomes of the advertising efforts. This must be completed within 60 days of receiving MED funds. If the business fails to provide the information, the business may be ineligible to receive future funding as determined by MED. The survey will collect data on sales activity, customer engagement, and overall effectiveness of the campaign.
Program Restrictions
- Businesses are ineligible to participate in the Program if they are owned by, or provide compensation to any staff or board members of the MED, council members of the City of Midlothian, or immediate family members of any staff or board members of the MED, or council members of the City of Midlothian.
- Only businesses that fully meet all Eligibility Criteria and Program Requirements will be considered for reimbursement.
- Each business may receive funding from only one program category per MED fiscal year. (Oct-Sep)